Social Media Courses: Become a Pro at Social Media
Considering a Social Media Course?
If you would like to learn more about social media or want to advance in your communications career, it is an excellent idea to do a social media course. Social media courses will give you the knowledge and skills to deliver top class social marketing campaigns. Whether you are a social media expert or just trying to find your feed, social media courses give you the social and digital marketing skills that are sought after across the globe. You will learn the key social media specialisms including audience engagement, content and social campaign management.
Who Is the Course Suitable For?
Social media courses are suitable for business owners, communications specialists working in public relations, journalism, writing and media. Additionally, the course is good for sales people who want to get more involved in their company’s social media to drive sales and generate leads. Anyone who is interested in marketing and event organisation is also ideal for this course. With social media on the rise, it is an important area for marketers to learn about.
What Will I Learn?
The social media course will enable you to become a specialist in the multi-dimensional, fast-paced world of social media marketing. You will learn how to amplify your brand across various channels using paid and organic campaigns. The course will equip you with the knowledge and specialist skills you need to create extraordinary social media plans. Tools will be explored as well as research techniques and you will be able to identify industry and cultural trends as you combine smart tactics with great content to extend your engagement and reach.
The course will teach you how to do social research by demonstrating how to make sense of audience data and transform it into actionable insights. This part of the course will explore research tools, techniques and insights and analysis. Content creation is another area the course will dive into and from this, you will learn how to match the correct content format with the best platform and get it in front of your audience at the perfect time. In this part of the course, content formats, platform selection, scheduling, social listening and competitor analysis will be explored.
You can also expect to learn about content outreach in terms of paid promotions and campaigns and influencer marketing. The course will explore all the available social media platforms including, Facebook, Twitter, LinkedIn, Instagram and Snapchat and teach you how to create strategies and campaigns for each. Social video and YouTube will also be explored. Students will learn how to captivate their audience with visual campaign strategies and learn how to leverage the power of video, with practical skills and tools to create compelling videos. Another area explored in this course is social customer service.
You will discover how the best brands work hard to add that personal touch through their social media platforms and explore how to deliver social customer service and build and run online support communities. The last topic explored in your social media course will be strategy and planning. This is where your knowledge, methodologies and skills will be tied together with cutting-edge plans worthy of the world’s leading brands on social media. Students will learn to plan, measure, execute and optimise their campaigns.
Career Opportunities
After completing your social media course, you can work as a social media manager, a digital marketer, a social media specialist, a social media content writer and a social media advertiser.
If you’re serious about doing a social media course, check out courses near you in the Nightcourses.co.uk national course finder.
